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Global communication: Theories, stakeholders, and trends Thomas L. McPhail.

By: Material type: TextTextPublication details: Boston : Wiley Blackwell c2014Edition: Fourth EditionDescription: 328 p.: ill. ; 25 cmISBN:
  • 9781118622025
  • 9781118622025
Subject(s): DDC classification:
  • 302.2 21
LOC classification:
  • P96.I5 M37 2002
Contents:
International communication -- The global media and development research traditions -- American multi-media giants -- Global communication systems: non-U.S. stakeholders -- Global issues, music and MTV -- CNN: international role, impact and global competitors -- The roles of global news services -- The role of global advertising -- The message: role of international organizations -- The medium: global technologies & organizations - Internet: extending global media.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books JST Library General Stacks P<br>Languages & Literatures P 96.I5 MAC (Browse shelf(Opens below)) Available 99227
Total holds: 0

Includes bibliographical references (p. 251-256) and index.

International communication -- The global media and development research traditions -- American multi-media giants -- Global communication systems: non-U.S. stakeholders -- Global issues, music and MTV -- CNN: international role, impact and global competitors -- The roles of global news services -- The role of global advertising -- The message: role of international organizations -- The medium: global technologies & organizations - Internet: extending global media.

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