TY  - BOOK
AU  - McCarthy, E. Jerome 
AU  - Perreault, William D.
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 0256085226
PY  - 1990///
CY  - Boston
PB  - Homewood
KW  - Marketing
KW  - Periodicals
KW  - Management
ER  -