TY  - BOOK
AU  - Nair, Suja R.
TI  - Consumer behaviour: (text and cases)
SN  - 9789350244012
PY  - 2010///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Consumer behavior
KW  - Marketing research
KW  - Organizational behavior
N1  - BBA
ER  -