TY  - BOOK
AU  - McPhail,Thomas L.
TI  - Global communication: Theories, stakeholders, and trends 
SN  - 9781118622025
AV  - P96.I5 M37 2002
U1  - 302.2 21
PY  - 2014///
CY  - Boston
PB  - Wiley Blackwell
KW  - Communication, International
N1  - Includes bibliographical references (p. 251-256) and index; International communication -- The global media and development research traditions -- American multi-media giants -- Global communication systems: non-U.S. stakeholders -- Global issues, music and MTV -- CNN: international role, impact and global competitors -- The roles of global news services -- The role of global advertising -- The message: role of international organizations -- The medium: global technologies & organizations - Internet: extending global media
ER  -