| 000 | 01335mam a22003014a 4500 | ||
|---|---|---|---|
| 999 |
_c425324 _d425224 |
||
| 001 | 3369427 | ||
| 003 | KE-NaHC | ||
| 005 | 20200320132711.0 | ||
| 008 | 010301s2002 maua b 001 0 eng | ||
| 010 | _a 2001022428 | ||
| 020 | _a9781118622025 | ||
| 020 | _a9781118622025 | ||
| 035 | _a(OCoLC)ocm46394451 | ||
| 040 |
_aDLC _cDLC _dC#P _dVVC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP96.I5 _bM37 2002 |
| 082 | 0 | 0 |
_a302.2 _221 |
| 100 | 1 |
_aMcPhail, Thomas L. _99966 |
|
| 245 | 1 | 0 |
_aGlobal communication: _bTheories, stakeholders, and trends _cThomas L. McPhail. |
| 250 | _aFourth Edition | ||
| 260 |
_aBoston : _bWiley Blackwell _cc2014 |
||
| 300 |
_a328 p.: _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 251-256) and index. | ||
| 505 | 0 | _aInternational communication -- The global media and development research traditions -- American multi-media giants -- Global communication systems: non-U.S. stakeholders -- Global issues, music and MTV -- CNN: international role, impact and global competitors -- The roles of global news services -- The role of global advertising -- The message: role of international organizations -- The medium: global technologies & organizations - Internet: extending global media. | |
| 650 | 0 |
_aCommunication, International. _99967 |
|
| 942 |
_2lcc _cBK _02 |
||