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| 999 |
_c432519 _d432419 |
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| 001 | 21229386 | ||
| 003 | KE-NaHC | ||
| 005 | 20201028154042.0 | ||
| 008 | 191007s2020 nyu b 001 0 eng | ||
| 010 | _a 2019030794 | ||
| 020 |
_a9781631493942 _q(hardcover) |
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| 020 |
_z9781631493959 _q(epub) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aTX945.3 _b.C46 2020 |
| 082 | 0 | 0 |
_aTX 945.3 CHA _223 |
| 100 | 1 |
_aChatelain, Marcia, _d1979- _eauthor. _968747 |
|
| 245 | 1 | 0 |
_aFranchise : _bthe golden arches in black America _cMarcia Chatelain. |
| 250 | _aFirst edition. | ||
| 260 |
_aNew York _bLiveright Publishing Corporation _c2020 |
||
| 300 |
_a324 pages ; _c25 cm |
||
| 504 | _aIncludes bibliographical references (pages 277-312) and index. | ||
| 520 | _a"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"-- | ||
| 610 | 2 | 0 |
_aMcDonald's Corporation. _968748 |
| 650 | 0 |
_aFast food restaurants _zUnited States. _968749 |
|
| 650 | 0 |
_aFranchises (Retail trade) _zUnited States. _968750 |
|
| 650 | 0 |
_aBusiness enterprises _xPurchasing _zUnited States. _968751 |
|
| 650 | 0 |
_aAfrican Americans _xCivil rights. _920492 |
|
| 650 | 0 |
_aRace discrimination _zUnited States. _968752 |
|
| 650 | 0 |
_aAfrican Americans _xEconomic conditions. _968753 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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