| 000 | 02730cam a22003738i 4500 | ||
|---|---|---|---|
| 001 | 24023517 | ||
| 003 | KE-NaHC | ||
| 005 | 20251014223806.0 | ||
| 007 | t| | ||
| 008 | 250207s2025 enk b 001 0 eng | ||
| 010 | _a 2025005142 | ||
| 020 | _a9780367278915 (paperback) | ||
| 020 | _a9780367278908 (hardback) | ||
| 020 | _a9780429298578 (ebook) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dDLC-MRC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD59 _b.T474 2021 |
| 082 | 0 | 0 |
_a659.2 _223 |
| 245 | 0 | 4 |
_aThe public relations handbook / _cAlison Theaker. |
| 250 | _aSixth edition. | ||
| 260 |
_aLondon : _bRoutledge, _c2021. |
||
| 300 |
_axv, 423 pages :. _billustrations ; _c24 cm. |
||
| 440 |
_aMedia practice _9143882 |
||
| 490 | 0 | _aMedia practice | |
| 500 | _aSome previous editions were authored by Alison Theaker. | ||
| 504 | _aIncludes bibliographical references (pages 361-408) and index. | ||
| 520 | _a"The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and "the decline of media", and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout. The Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications. This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683"-- Provided by publisher. | ||
| 650 | 0 |
_aCorporations _xPublic relations. _9143883 |
|
| 700 | 1 |
_aTheaker, Alison _eeditor _4http://id.loc.gov/vocabulary/relators/edt _9143884 |
|
| 776 | 1 |
_iOnline version _tPublic relations handbook _bSeventh edition _dNew York : Routledge, Taylor and Francis, 2025 _z9781003517375 _w(DLC) 2025005143 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c440132 _d440032 |
||