The public relations handbook / (Record no. 440132)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 24023517
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaHC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251014223806.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250207s2025 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2025005142
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367278915 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367278908 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780429298578 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
-- DLC-MRC
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .T474 2021
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 23
245 04 - TITLE STATEMENT
Title The public relations handbook /
Statement of responsibility, etc Alison Theaker.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 423 pages :.
Other physical details illustrations ;
Dimensions 24 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Media practice
9 (RLIN) 143882
490 0# - SERIES STATEMENT
Series statement Media practice
500 ## - GENERAL NOTE
General note Some previous editions were authored by Alison Theaker.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 361-408) and index.
520 ## - SUMMARY, ETC.
Summary, etc "The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and "the decline of media", and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout. The Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications. This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683"-- Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
General subdivision Public relations.
9 (RLIN) 143883
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Theaker, Alison
Relator term editor
Relator code http://id.loc.gov/vocabulary/relators/edt
9 (RLIN) 143884
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version
Title Public relations handbook
Edition Seventh edition
Place, publisher, and date of publication New York : Routledge, Taylor and Francis, 2025
International Standard Book Number 9781003517375
Record control number (DLC) 2025005143
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Library of Congress Classification     HD
Industries. Land use. Labor
JST Library JST Library General Stacks 14/10/2025   HD 59 PUB 115284 14/10/2025 14/10/2025 Books Donation for MSD