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IMC, using advertising and promotion to build brands

By: Material type: TextTextSeries: McGraw-Hill Higher Education)Publication details: Boston McGraw-Hill Irwin 2004ISBN:
  • 025621476X
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books JST Library General Stacks HF<br>Commerce HF 5415.I3.DUN (Browse shelf(Opens below)) c1 Available 95627
Total holds: 0

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